They say that advertisements have the power to make or break a brand. If that’s the case, Porsche’s new advertisement highlighting LEGO’s new Speed Champions line just made me want to buy the brick versions of the Porsche 911 RSR and the Porsche 911 Turbo 3.0. They’re the latest Porsche models to be immortalized in LEGO and, to commemorate their release, an ad was shot at the Porsche Museum in Stuttgart starring the cars and their respective drivers taking a tour of the museum from the confines of their own race cars.
This commercial was so good that I’ve been watching it non-stop for the whole day. It starts off in a surreal setting — the Porsche Museum (at night) — and the action quickly unfolds as a pair of LEGO race car drivers hop into their respective Porsche classics, racing around the museum with huge smiles on their faces. They’re eventually separated when they take hold of the environment that they’re in. So, instead of actually racing, the two drivers start to observe the contents of the whole museum, even finding themselves face-to-face with the real-life versions of their own cars. The commercial ends when the driver of the 911 Turbo 3.0 decides to abandon the LEGO version of the iconic Porsche and sits in the driver’s seat of the actual 911 Turbo 3.0. A curious boy eventually notices the driver with her arms extended, imagining what it must feel like to be behind the wheel of a 911 Turbo 3.0.
This is the kind of commercial that’s going to make you want to get off your couch and order the products immediately. The whole Night at the Museum vibe adds a surreal element to the commercial as these LEGO racers marvel at the contents of the Porsche Museum, including a section where all of Porsche’s racing trophies are displayed.
Together, the Porsche 911 RSR and the Porsche 911 Turbo 3.0 join a list of 25 other cars from other automakers that make up LEGO’s Speed Champions line. The toy line already includes a number of other Porsche models, including the 919 Hybrid, so both the 911 RSR and the 911 Turbo 3.0 should feel at home in the company of all the great exotics and race cars that have also been immortalized in LEGO form.
Read our full review on the 2017 Porsche 911 RSR.
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